While
the focus of our
business is sales representation, we offer additional
services that may be of interest to electronics manufacturers. These
services include North American Representation for overseas
manufacturers, Key Account Programs and Marketing Consulting Services.
Our sales and marketing services are retainer based and are
customized to each client's requirements.
North American Sales Representation
We provides a
reliable,
efficient and cost effective solution for overseas principals who want
to maintain a regional presence
in North America in order to improve their visibility and improve their
market position. Although North American based
electronics manufacturing has declined in recent years, design activity
by US based electronics manufacturers continues to grow. We offer
technical and business development expertise and a strong network of
regional strategic alliances that allow our clients a unique and
effective resource for North American based design win growth and
market penetration. We
initiated national representation for Matsuo Electric Co., Ltd in 2009
after closure of their US operation.
We maintain strategic alliances with third party order fulfillment and
logistics providers to further support the North American market
segment.
Key Account Programs
Our Key Account Program evolved out of our success with managing our
principal's key accounts in the New England territory. With many years
experience managing key accounts on a global basis, we provide the
expertise and infrastructure for effective management of key accounts.
Our in-depth knowledge of business development and decision processes
allows us to quickly develop a successful strategy and engage decision
makers that allow you to grow your business. Our experience has proven
that clear focus and effective communications between our principals
and customer decision makers is critical to the success of your program. We have developed key account programs for IBM,
General Electric, American Power Conversion, and Raytheon Company.
Marketing Consulting
Through our association with International Innovations LLC (II), we provide innovative sales and marketing
consulting services for the electronics industry. With
over twenty
years
of global
marketing
and
sales experience, II's professional staff
offers our clients the
necessary
marketing
and
sales
expertise
required
to
provide
best-in-class
results.
While
there
are
many
advantages
to
maintaining
in-house
marketing
and
sales
expertise, II
offers
our principals and customers cost-effective
marketing solutions by
providing
the
option
of
outsourcing
either
a
portion
or
all
of
their
marketing
and
sales requirements. II can provide the same high quality marketing and
sales expertise that a full time specialist would provide, at much less expense.
