Rutronik founds Subsidiary for North American Market
Rutronik Elektronische Bauelemente GmbH has founded the new subsidiary Rutronik Inc. with its headquarters/sales office in Cleveland, Ohio, and with future expansion planned in key markets throughout the US, Canada and Mexico.
Rutronik Inc. is positioned to serve the North American market under the expert supervision of Vice President Jeff Shafer, operating independently and flexibly within the global Rutronik Group.
The new office has opened its doors for business on April 20th with the inauguration of the headquarters in Cleveland. The internal sales and product management staff along with the technically oriented field sales engineers that are positioned in key markets across the United States, will support both the global and North American customers, employing decentralized development and procurement processes that Rutronik already supports in Europe and Asia.
In the mid-term, Rutronik Inc.’s goal is to acquire new customers with their development and targeted markets in the USA and production in Mexico. Rutronik has already been locally present in Mexico since 2008, with the branch office located in Querétaro.
Thanks to the close cooperation between the subsidiaries in the USA and Asia, Rutronik is in a position to promote American designs produced in Asia universally. The items will then be delivered from the scheduled new warehouse in the USA, from the European central warehouse, or from the logistics hub in Asia depending on the requirements.