Samsung Aims To Regain Edge with New Galaxy S6 Phones
Electronics giant Samsung, which has enjoyed a number of years as the world’s largest smartphone manufacturer, has seen a precipitous decline in its market share over the last several quarters. In fact, in the fourth quarter of 2014, research firm Gartner Inc. reported that Apple smartphones out sold Samsung models for the first time in more than three years.
In an effort to stem the tide, Samsung last month announced the release of two new models, the Galaxy S6 and the Galaxy S6 Edge, designed to compete with Apple’s enormously popular iPhone 6 and iPhone 6 Plus. The new Samsung phones will be available April 10 in the U.S.
“With the all new Galaxy S6 and Galaxy S6 Edge, Samsung is offering what’s next in mobility, along with a new standard to drive the global mobile agenda,” said JK Shin, CEO and Head of IT & Mobile Communications Division at Samsung Electronics. “By listening to our customers, and learning from both our success and missteps, we continuously push forward new technologies and ideas. With a reimagined design, robust partner network and novel services, the Samsung Galaxy S6 and Galaxy S6 Edge offer users the ultimate experience in smartphone options.”