Why Apple’s Tim Cook and IBM’s Ginni Rometty need each other
One-time corporate enemies IBM and Apple are now touting the latest fruits of the partnership the company brokered last summer — a pairing of specialties CEOs Ginni Rometty and Tim Cook need now more than ever.
Last week, the companies released eight new apps, bringing the total to 22, that were developed by Apple to cater to IBM enterprise customers.
TechWorld reported that this latest batch included apps for nurses who work in hospitals and provide home care; for flight attendants who could sell food, beverages and seat upgrades with Apple Pay; and for merchants who want access to sales data to help them better plan products to buy. (For more details on individual apps, check out 9to5Mac, which takes a closer look at the newest apps.)
This latest announcement is quietly significant, an emblem of growth for two CEOs with serious tasks on their hands. Consider their charges:
IBM President and CEO Rometty — one of our women to watch this week— is grappling with how best to reinvent Big Blue while also appeasing shareholders who are restless after 11 straight quarters of revenue declines. Sources say the company is working with two investment banks to build a defense plan against activists hedge funds, Reuters reported last week. She needs shareholders to buy into the company’s long-term strategies of investing in analytics and the cloud. And what company is better to partner with than one of the world’s largest innovation hubs?