10 Apple Acquisitions: What Do They Mean?
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
This is the response that most people receive when they reach out to Apple spokespeople in an effort to confirm rumored acquisitions. Most of the time, Apple has a zipped-lips approach to discussing its purchase history. The company prefers to wait for the news to surface through the media or otherwise.
As of May 3, 2014, Apple had completed 24 acquisitions in the preceding 18 months, said CEO Tim Cook in an earnings call around that time. “That shows that we’re on the prowl, I suppose you could say,” he noted.
“On the prowl” seems like an understatement, given that Apple has not halted its buying spree since then. Almost one year later, the company has snapped up firms focused on big data, mapping technology, display production, and digital publishing. “We look for companies that have great people and great technology and that fit culturally,” said Cook in that May 2014 earnings call.