AMD Slips From Ranking of Top 20 Chip Vendors
SAN FRANCISCO—Advanced Micro Devices Inc. (AMD), which has seen its sales decline over the past several years and has reported six consecutive quarterly losses, slipped out of the top 20 semiconductor vendors as ranked by sales in the first half of 2015, according to market research firm IHS.
AMD’s slip in the rankings was largely due to a particularly rough second quarter, when the company’s sales declined by 35% compared with the second quarter of 2014, IC Insights (Scottsdale, Ariz.) noted. The second quarter also marked the first time AMD’s sales slipped below $1 billion since 2003, IC Insights added.
AMD has been ranked among the top 20 chip suppliers in every calendar year since sometime prior to 2000, according to annual rankings issued by iSuppli Corp.(now part of IHS Inc.)
AMD has been undergoing turbulence in recent years amid declining sales and a lull in the PC market, which until recently accounted for about 90% of the company’s sales. AMD has demonstrated progress in recent years increasing the percentage of its revenue it derives from non-PC markets and the company’s CEO, Lisa Su, has pledged a return to profitability in the second half of this year.
But IC Insights noted that AMD’s restructuring and focus on non-PC markets has yet to pay off. The firm noted that AMD lost $361 million in the first half of this year and $403 million in 2014.