America II: From Independent to Blended to Global Distributor
Over the past two years, America II has evolved into what it calls a “blended distribution” model, combining the strategies of both franchised and independent distribution.
The St. Petersburg, Fla.- based company started out 25 years ago as an independent distributor focusing on component shortages and now has more than 50 franchises as it works to develop a “deeper and broader” customer base and expand into new market segments.But don’t call America II a blended or hybrid distributor anymore. The distributor’s global expansion into Europe, Japan and China, and more recently into Latin America, including Mexico, and India, combined with its franchised lines has changed the company’s go-to-market and business strategy. See: America II: Evolving the ‘Blended’ Distribution Model and How America II Juggles Spot-Market & Scheduled Orders