Apple Watch Scores 1 Million Preorders
Apple began accepting preorders for its smartwatch on April 10, and the action was fast and furious. Most Apple Watch models quickly sold out for delivery on April 24, with many orders not shipping until June or July. Analysts believe nearly one million people placed orders for the highly-anticipated wearable.
The majority of buyers ordered the least expensive version of the Apple Watch.
Slice Intelligence estimates some 957,000 consumers in the United States alone ordered the Apple Watch on Friday. The Watch was also available to consumers in Australia, Canada, China, France, Germany, Hong Kong, Japan, and the UK. Slice analyzed e-receipt data from some 9,080 US transactions to divine its numbers.
Its data suggests the average buyer ordered 1.3 watches, spending about $504 per watch. That number comes from combining the average selling price of $383 for the Apple Watch Sport and $707 for the Apple Watch. Slice spotted some interesting trends in the purchasing data.