Asustek ships 4.3 million notebooks in 2Q15
Asustek shipped 4.3 million notebooks in the second quarter, down from 4.8 million units in the first quarter and 4.6 million units in the second quarter of 2014.
Asustek’s desktop shipments were only 500,000 units, 100,000 units lower than a quarter ago.For 2015, Asustek is looking to maintain its notebook shipments at above 20 million units and has been launching new notebooks such as ultra-thin high-spec ZenBooks, high price-performance ratio T100 series devices and its latest gaming models, looking to shore up demand.Asustek expects its notebook shipments to rise back to 4.8 million units in the third quarter, while desktop shipments will also increase to 600,000 units.By the end of 2017, Asustek’s revenues from mobile devices will be able to surpass those from PCs and its mobile device business’ profitability will also catch up with that of the PC, helping to reduce the company’s dependence on PC products.Currently, Asustek’s ZenBook and gaming notebook series together contribute 20% of the company’s overall revenues and the percentage is expected to continue to expand to help the two product lines become main profit contributors in the second half.Asustek shipped one million tablets in the second quarter, with the company’s tablet shipments in the first half totaling 2.5 million units, far below the 4.1 million units from the first half a year ago. Asustek expects its third-quarter tablet shipments to rise to 1.8 million units with the launch of its ZenPad series. Asustek maintains its annual shipment goal of seven million tablets in 2015 and the business will achieve a break-even performance in the year.