Asustek ZenFone 2 pre-orders to reach 1 million units in China
Pre-orders for Asustek Computer’s ZenFone 2 smartphones in China are expected to reach one million units in the two weeks prior to the official launch set on April 7, according to media reports in China.
Buoyed by the pre-orders, Asustek has raised its shipment target to China for 2015 to 7.5-8 million units, said the reports. Asustek shipped only 600,000-700,000 units of its first-generation ZenFone to China in 2014.
Asustek also plans to promote the ZenFone 2 family of products in other markets, including the US, France, Italy and Japan, the report added.