As the memories of EDS 2016 fade, our industry now looks to the second half of the year hoping for a much needed business uptick. As reported at EDS the second half of 2015 was less than fantastic, and that was followed by what has been a mediocre first h... Read More
There are several ways an outsourced electronic design services (EDS) partner can contribute intellectual property (IP) to your project. How they handle ownership of that IP depends in part on their business model, including whether they make all of their... Read More
Rising expectations from the C-suite, ongoing concerns about delivering relevant marketing conversations using the right channel mix, emerging priorities around digital commerce, increased pressure to demonstrate ROI from marketing technology investm... Read More
You know that story about the guy looking for his keys below a streetlight? He doesn’t actually know where he lost them, but he knows “this is where the light is.”It’s called the streetlight effect, and it’s a form of observa... Read More
I am fortunate to read many strategy documents, especially those related to marketing, as part of my daily job, which is basically to – among other things – determine if those deliverables are performing the mission for which they are int... Read More
Salespeople meet with those that buy their products and services. So, if someone has the words buyer, purchasing or procurement in their title, you’d assume he or she is your contact. However, the words buyer, purchasing or procurement indicates aut... Read More
Always-Be-Closing. This phrase has been around for a while and popularized by Alec Baldwin in the 1992 film Glengarry Glen Ross. However, selling in today’s world is different.
Selling is more than just closing.In today’s selling environm... Read More
To set the stage for the context of my growing up and any social media commentary, I thought I would give you a look back on what was happening in the first decade of rock and roll. During the ‘50s people were building America and starting families ... Read More
In 1901, 40 years after the Massachusetts Institute of Technology was founded, alumnus and inventor William Nickerson co-founded the company that would become Gillette. MIT graduate William Shockley co-invented the transistor in 1947 at Bell Telephone Lab... Read More
Supply chain managers need to be very careful when evaluating new tools and technology to deploy in their supply chain.
Source: EBN – Puga Sankara – Technology or Process: Find the Shortest Road to Efficiency & Productivity ... Read More
More organizations are utilizing third parties to achieve their strategic objectives, increasing efficiency and cost savings by shifting non-core or specialized functions to more experienced providers.
As outsourcing grows in popularity and provider optio... Read More
The global electronics supply chain is a study in constant change and adaptation. Over the past year especially, we have seen a high rate of consolidations that reshaped the global corporate landscape. To understand the drivers of change, it is important ... Read More
Having had the good fortune to participate in business development and sales in both startups and large companies (Intel and Microsoft), I have arrived at the conclusion that sales is largely detrimental to successfully bringing innovative ideas to market... Read More
Electronics OEMs should put automated contract lifecycle management (CLM) at the top of their to-do list, though, to achieve high visibility, decrease risk, and streamline complex processes.
Source: EBN – Hailey Lynne McKeefry – Contract Manag... Read More
B2B companies need to focus on a better user experience, something B2C sites have mastered.However, this doesn’t mean a B2B site should fully replicate a B2C site.
Source: EBN – Ian O’Brian – 5 B2B e-Commerce Features More Importan... Read More
Scott Tousley of HubSpot compiled a list of mind-blowing sales stats, and among them are:Customers believe that sales reps are 88 percent knowledgeable on product and only 24 percent on business expertise.
Nearly 57 percent of B2B prospects and ... Read More
Marketing a product that customers don’t particular want or like can be a real slog. It’s an unpleasant experience. But when the inverse is true, marketing becomes a pleasure.In fact, it makes you look like a total genius!Why? Because great pr... Read More