CES Asia: ‘Zero Distance’ to Supply Chains
SHANGHAI, China — If you’re in Shanghai this week to attend CES Asia, a new venture directly sponsored by the U.S.-based Consumer Electronics Association, you might not think you’re at CES.
This ain’t Vegas.
The big exhibitors here — just like recent versions of CES in Las Vegas — are the global automotive companies. They range from Mercedes-Benz and Audi to Volkswagen and Ford.
Conspicuously missing, however, are big name consumer electronics brands — even local companies like Xiaomi and Lenovo.
Clearly, these are the early days of CES Asia. Given the magnitude of the Chinese market, this thing might amount to something by and by.
Proximity between design and production
In reality, this first CES Asia accurately captures the state of China’s consumer electronics industry. China still has few global CE brands. On display are lots of fragmented consumer products with a big emphasis on the Internet of Things.
This show also signals a close proximity between product design and manufacturing. Strong supply chains are also a part of the presence here.
A group called Ingdan, with the funky slogan “Hatch that Internet of Things,” showed off a lot of connected devices designed by different entrepreneurs.