Cincinnati wearable startup Kapture to be featured on ‘Today Show’
Kapture, the Cincinnati wearable startup, will be featured in a special technology segment of the “Today Show” on NBC on May 1.
Kapture makes a wristband that connects to smartphones and saves the last 60 seconds of audio from a spontaneous or serendipitous happening when its face is pressed. It will be featured on a special segment about Mother’s Day gadgets on May 1.
It was kind of happenstance that Kapture was selected to be on the show, co-founder Matthew Dooley told me. He responded to a request for a gadget on the service Help A Reporter Out, or HARO, that connects journalists with sources for their stories. He didn’t even know at the time what show he was pitching for, just that it was a national TV program.
After back and forth with someone from the show, Dooley found out Kapture would be featured on “Today.”
“I flipped out,” he told me. “It was pretty shocking.”
This isn’t the first time Kapture has been on national television – it was featured on “The Price is Right” in December of 2014. But this will be the first time the device will be demoed live on air.
Kapture provided the show’s producers with an audio clip that one of its pre-order users recorded of their child, and one of the hosts is supposed to use the device on air, Dooley said.
“I think the biggest thing for us is that we’veVolumetric Efficiency learned along the way that parents of young children have really gravitated toward the product because they never know when their kid is going to say something brilliant or funny or sweet,” he said. “So it’s a very targeted opportunity for us.”
May 1 is going to be a big day for Cincinnati startups on national television. Eyewear startup Frameri will be appearing on ABC’s “Shark Tank” in an episode airing at 8 p.m. Frameri is hosting a viewing party at Rhinegeist, with doors opening at 7:30 p.m.