Distributor Quandary: Amazon’s Bid for Business Buyers
Amazon launched it’s Amazon Business offering earlier this month, hoping to build traction with buyers of a broad range of products, from paper clips to heavy equipment.
The company admits that it’s gunning for the loyalty in the industrial manufacturing and technology sectors in particular, which leads to the question of whether electronics distributors should be nervous.In the B2B space, there’s been a clear upswing of adoption of online channels for buying a variety of goods and services. In fact, 68% of B2B buyers report purchasing goods online last year, compared to 57% in 2013, according to a the Acquity Group’s 2014 procurement study. The study found the number of B2B buyers who spent the majority of their budgets online in the last year has doubled from 9% in 2013 to 18% in 2014.