Don’t Be Apple
There is so much to admire about Apple. They make superb, beautiful products. Their amazing comeback story is unparalleled in corporate history.
Steve Jobs has become something akin to a modern-day patron saint of the tech industry. Tim Cook is, rightly, enormously respected.So why do I think they represent so much of what’s wrong with the tech world?It’s because they have, I think, an almost Shakespearean tragic flaw: their obsession with centralized corporate control of the devices they sell. Apple sells fantastic hardware, and excellent software … and tries to maintain an iron-fisted grip on both, throughout their lifespan. Even its defenders tend to admit: “Apple is always arrogant, controlling, and inflexible, and sometimes stingy.”You are only permitted to download and install software that has been officially approved by Apple onto your iOS device. This isn’t true of OS X, yet, but that’s clearly only because user control is grandfathered in … and arguably being slowly boiled like the proverbial frog.Let me hasten to admit that this seems like no bad thing for the end user. It acts as a bulwark against malware. And Apple has been admirably pro-privacy, especially of late, despite the skepticism of industry analysts.