E Ink expands electronic shelf label lineup
E Ink Holdings (EIH) has announced the expansion of its E Ink Spectra product line to include yellow. Spectra yellow gives retailers further choices in how they use electronic shelf labels (ESLs) to promote their merchandise and support their branding strategies, giving retailers the choice of either red or yellow, in addition to black and white.
The Spectra yellow ESLs are currently being shown at SID Display Week 2015 in San Jose, California, according to EIH.
Price optimization strategies and adaptable technology are vital to ensuring retailers’ competitive advantage, success and growth, said EIH, adding that by using ESLs with E Ink’s technology, retailers have the ability to change pricing strategies as needed in real time, allowing them to stay one step ahead of competitors, while attracting consumers based on changing market conditions. Spectra allows retailers to elevate the impact of their ESLs, by adding color to logos and quickly directing consumers’ attention to important information, such as product sales and promotions.
Spectra will support both active matrix and segmented format ESLs. The three pigment EPDs are also appropriate for industrial, smart card and medical market applications, where Spectra can be used to display information on electronic identification badges.
While the e-book reader market continues to be an important part of E Ink’s business, E Ink is continuing to invest in different applications across a number of different markets. The ESLLow equivalent series inductance. business has experienced 100% on-year growth for the past two years, and E Ink expects similar growth in 2015 as well, the firm added.
Spectra will be available in the third quarter of 2015.