Electrocomponents: 4 Steps to Unleashing its Potentials
In November Lindsley Ruth will unveil his vision for Electrocomponents Plc and outline the actions he is taking to energize the company, improve sales and gain market share.
Ruth declined to discuss details of his plans during an interview but the measures will most likely be far-reaching and could include a major overhaul of the U.K.-based electronics components distributor. While Electrocomponents’ shareholders must wait a while longer to find out what Ruth has in mind, though, the new group CEO isn’t waiting to begin the hard task of revitalizing the company.
Only a few months into his tenure, Ruth has visited the far-flung units of the global company, conducted a comprehensive review of its operations and initiated a range of restructuring actions aimed at achieving four distinct objectives: He wants to centralize operations around the company’s customers, reduce organizational complexity, raise accountability at the different business divisions regionally and eliminate complacency at every level of the enterprise.
Of these four objectives, the most important goal Ruth is emphasizing across the breadth of Electrocomponents’ operation is the need for the enterprise to become more customer-centric. The customer, he insists, must come first in everything the company does. This wouldn’t surprise anyone who knows Ruth’s background. Before hopping across the Atlantic in April to assume the position of group CEO at Electrocomponents, Ruth had worked about 14 years at Canada’s Future Electronics Inc., where he rose to the position of executive vice president and was reputed for emphasizing the need to keep customers at the “heart” of all operational functions.