‘Fitbit for drivers’ startup Censio, backed by Sheryl Sandberg
Censio, a Boston startup that has landed investor funding from Facebook COO Sheryl Sandberg, officially launched Wednesday and announced a partnership with Ohio-based Progressive Insurance.
Led by a team of former executives of Zipcar and LogMeIn, Censio offers a mobile app that acts as a “Fitbit for drivers” and tracks driving habits in order to help drivers stay safe on the road and save money on car insurance.”Using actual driving behavior to price auto policies allows insurers to be able to distinguish between good driving behavior and bad driving behavior and reward good driving behavior,” said Kevin Farrell, president of Censio, in an interview.PEOPLE ON THE MOVELauren GordonBlueport CommerceLinda MoultonLahey HealthBrian BeatonMirick O’ConnellSee More People on the Move Censio, founded in 2012, is led by a team of high-profile former executives. For example, Farrell previously worked for several years as an executive at Boston-based tech firm LogMeIn Nasdaq: LOGM, most recently as vice president of engineering and operations. Censio’s co-founders include Scott Griffith, former CEO of Boston-based Zipcar, and Jon McNeil, currently CEO of Needham-based Enservio, maker of software for insurance companies.