Ford plans for a potentially very different future
The expansion of car-sharing services nationwide has caught the attention of automakers like Ford Motor Co., which recently sent letters to owners of its vehicles suggesting they could rent their cars to people wanting a cheap ride, The Washington Post reports.
A future in which buying cars is a thing of the past may be far away: Auto sales are on pace to hit 17 million new cars this year, a 14-year high, the report says.
But the rise of ride-sharing services such as Lyft and Uber, plus burgeoning research into self-driving cars, suggest the status quo won’t last.
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That’s why Ford, in the words of CEO Mark Fields, is trying to “challenge custom and question tradition,” the report says.