Global TV shipments grow 3% in 2014
The global TV market reached 230 million in 2014, up 3% on year, with growth occurring in most major markets including China and the Middle East, according to statistics from DisplaySearch.
Heading into 2015 CRT and plasma units are expected to disappear from most vendors’ lineups and OLED TVs are expected to reach less than one million due to high costs.
Despite large-size TV demand growing in mature economies, the statistics showed that smaller-size units are still in high demand in emerging economies. In Brazil, 30- to 39-inch units made up an overall 46% proportion of the TV market in 2014 while in India 20- to 29-inch units held a 54% share. In Russia, 32-inch and below size units comprised a 56% share.
IHS meanwhile stated that tightening supplies of LCD TV panels, which continued throughout 2014, have begun to ease in the first quarter of 2015. The rising inventory of TV panels will lead to lower prices in the second and third quarters of the year. The LCD TV panel production/demand ratio rose from 2% under-supply in third-quarter 2014 to 1% over-supply in fourth-quarter 2014 and 4% over-supply in first-quarter 2015 and is expected to continue growing to 6% in second-quarter 2015.
IHS projects that the average time LCD panel makers’ TV panels remain in inventory before being shipped will gradually increase from 3.6 weeks in January 2015 to 4.3 weeks in May 2015. As inventory increases, prices of 32-inch, 40-inch, 55-inch and other key TV panel sizes will inevitably decline in second-quarter and third-quarter 2015.