How Tesla Disrupts the Auto Infotainment Supply Chain
A $69,900 plus price tag is a lot to pay for a car, but Tesla tries to give a lot in return. For those seeking a viable all-electric alternative, the Tesla Model S with an 85-kWh battery offers over 220 miles of emissions-free driving after a chargeThe amount of electricity present upon the capacitor’s plates. Also, the act of forcing of electrons onto the capacitor’s plates. See CoulombA coulomb is the unit of electric charge. It is named after Charles-Augustin de Coulomb.1 coulomb is the amount of electric charge transported by a current of 1 ampere in 1 second. It can also be defined in terms of capacitance and voltage, where one coulomb is defined as one farad of capacitance times one volt of electric potential difference... As a top-tier luxury sports car sedan, its sleek design befits that of a Jaguar or Aston Martin.
Performance car enthusiasts appreciate the burst of all-electric power that almost silently catapults you from a standstill to 60 mph in less than six seconds—while the electronically assisted steering allows you to command the machine when taking it up past the 100 mph mark.
But the one standout feature that carmakers are paying close attention to is Tesla’s voice-controlled infotainment system, the focal point of which is a very large and beautiful 17-inch display in the middle of the dashboard. More like a smart phone and tablet interface when compared to even the most high-end car infotainment alternatives, Tesla’s system also represents an opportunity for carmakers that seek to offer a similar infotainment experience–but for a more affordable BOM.
“Automakers are not necessarily copying Tesla, but the Model S represents a disruption,” Mark C. Boyadjis, an analyst for IHS Automotive, told EBN.
Tesla’s design approach for its infotainment system as well as for the overall design of the car was more like that of a Silicon Valley company startup compared to a traditional car maker. Instead of relying on traditional tier-1 suppliers to design and make the Model S’ infotainment system, Tesla did much of the design work itself—like Apple does for its iPhone–while outsourcing the production to contract manufacturing firms.