Making Strides in Medical Markets
Manufacturers and distributors in the medical-device field seem reasonably pleased with how the overall business has been performing. People are generally living longer than ever before, and therefore will need specific medical care—and equipment—as they age. In fact, there is an increasing demand among baby boomers for medical-equipment products, particularly with hip and knee replacements.
Still, this doesn’t mean the medical device and equipment field is one sustained source of profits. Like any industry, it has its ebbs and flows. Sometimes medical-device customers will hold on to a piece of equipment longer than may be advisable.Ross Kurz, president of WalkMed Infusion LLC, draws a parallel with the auto industry.“Everyone was driving older cars as long as they possibly could,” he explained. “Our belief is that at some point, similar to autos when people started buying new cars again, we will see a bigger resurgence of demand out there for people to get into new equipment.”WalkMed Infusion, based in Centennial, Colorado, is a manufacturer that specializes in making infusion pumps, explained Kurz. Much of WalkMed’s customer base consists of independently owned medical practices as well as the oncology market.