MCU Prices Continue to Slide
The average selling price ASP for microcontrollers is expected to continue on a downward spiral, which is good news for buyers, but bad news for the bottom line of many MCU manufacturers. Currently, unit shipments are surging but falling prices are keeping revenue growth in check, according to IC Insights.
IC Insight’s mid-year forecast reports microcontroller shipments rising 33 percent in 2015 to 25.4 billion MCUs worldwide due to an uptick in units for smartcards and 32-bit applications, particularly driven by the Internet of Things IoT market. However, revenue growth is only expected to increase by four percent in 2015, reaching $16.6 billion, up from about $15.9 billion in 2014.