NA Switch Market Ends 2014 With Sales Down 1%
Total reported sales for all switch types in North America for Q4 of 2014 were 1% less than the previous quarter and 4% above the fourth quarter of 2013. Sales units for Q4 2014 ran 4% below units sold in Q3 2014 and 4% less than Q4 of 2013.
The total booking dollars reported for all switch types in North America for Q4 2014 came in 7% higher than the previous quarter and above Q4 2013’s by 5%. The first quarter’s book-to-bill ratio for dollars was 1.058. Booking units in Q4 were up 4% from Q3. The first quarter’s book-to-bill ratio for units was 0.981.
The fourth quarter versus the third showed total sales dollars inched down 1% and units 4% lower. This was driven decreases in snap action, tact and toggle switches. Half of eight switch types realized lower unit sales. Prices were up 3% in total with only three types improving. The comparison to the fourth quarter of 2013 yielded dollars up in four of eight types and 4% in total. Units were down for half the types and lower in total by 4%. Pricing from a year ago was up in four types and in total by 7%. Year to date versus a year ago has dollars lower by 1% in total with losses in all but three types. All in, units were unchanged with half the types up. The ASP lost 1% in total on mixed category results.