OEM ZeeVee Assesses Onshore vs. Offshore
When ZeeVee Inc. was founded in 2007, its principals knew exactly where it would manufacture: China. A significant number of OEMs and electronics manufacturing services (EMS) providers had spent the prior decade moving manufacturing facilities there, so ZeeVee decided to follow best practices at that time.
Today, ZeeVee, a manufacturer of video and signal distribution technology, is a bit more tentative about that decision. The outsourcing of production to partners in China is complex and can be both rewarding and frustrating at the same time as Littleton, MA-based ZeeVee eventually found out. The decision of where to base production is a difficult one that demands the careful evaluation of all the pros and cons, according to Zee Vee executives.“In 2007 we started in the consumer products market with a small device that was going to go into the living room,” said Steve Metzger, co-founder, vice president of hardware development and operations. “We were going to sell millions of these things to gadget geeks for Christmas. That was the plan, anyway. Conventional wisdom at the time dictated that high volume products had to go to China – so that was what we did.”