Shipments of white-box phablets suffer first on-year decline in 2Q15
Shipments of phablets by China-based white-box suppliers suffered their first year-on-year decline in the second quarter of 2015, affected by unfavorable global market conditions as well as by growing phablet shipments by China-based brand smartphone vendors, according to Digitimes Research.
Sales of white-box phablets in a number of main markets, including Russia, East Europe and South America have been declining since the fourth quarter of 2014 due to sharp depreciations of the local currencies in these markets, which has weakened consumers’ purchasing power, Digitimes Research commented.
Additionally, demand for 5.5- and 6-inch large-size smartphones, in Brazil and Southeast Asia particularly, has been strong, pressing down demand for white-box phablets, Digitimes Research added.
Meanwhile, China-based smartphone vendors, including Huawei and TCL, have begun to ramp up their phablet shipments, optimizing their existing retail channels and after-sales services. TCL managed to ship three million units of its own-brand phablets to South America in the first half of 2015, while Huawei shipped 1.5 million phablets to Europe during the same period.
Overall, shipments of white-box phablets in the second quarter of 2015 were lower than the amount shipped a quarter earlier and also over 15% lower than a year earlier, Digitimes Research estimated.