Sony India: Partnership with Foxconn building TVs
NEW DELHI — Sony has linked up with Taiwanese contract manufacturer Foxconn to produce Bravia televisions in India, a nation the Japanese electronics company views as an “important strategic” market.
Sony’s Bravias are being made under an original equipment manufacturing partnership with Competition Team Technology (India), a Foxconn subsidiary in Sriperumbudur in the southeastern state of Tamil Nadu. Two Android models are already in production and shipping.
“We plan to increase the capacity, though we cannot share a concrete number at the moment,” Sony India Managing Director Kenichiro Hibi told the Nikkei Asian Review.
“Owing to the huge demand for TVs from customers in India, a large portion of Bravia TVs sold in India could be manufactured locally,” Hibi said.
Sony previously built products itself in the state of Haryana near New Delhi but shut the plant in 2004. Its offerings for India are now made in Malaysia, Thailand, China and Japan.
The old factory was closed “to ensure the company remained competitive,” Hibi said. Numerous factors influenced the decision, including operational and market conditions as well as costs for raw materials, transportation and imports.
Sony has nevertheless expanded its marketing footprint across the country, with a network of more than 20,000 dealers and distributors and 300-plus exclusive outlets.
Hibi would not disclose details of the contract with the Foxconn subsidiary. In a statement issued separately by Sony India, Hibi said the new venture underlines Sony’s commitment to India and the government’s “Make in India” program, launched last September to promote the country as a manufacturing hub.
Bravia TVs are Sony India’s highest-selling product, accounting for more than 40% of its overall sales. With South Korea’s Samsung and LG as its main rivals, the company posted sales of 106 billion rupees ($1.7 billion) last year.