Wearable heart monitor key to growth for FitLinxx
FitLinxx has already seen success, generating revenue in the eight figures with wireless fitness trackers and gym monitoring equipment.
But with the addition of a new wearable device able to track your heart rate, the 65-person company expects to double or triple its revenue and add up to 25 more employees.
“It’s a product the market wants,” said Dave Monahan, CEO and president of FitLinxx, which has operating headquarters in Westborough and headquarters in Connecticut. “When we released on Indiegogo, people are saying they want this product and need this product.”
The AmpStrip, which looks like a large, silicon bandaid, is worn on the torso just below the chest. Intended for athletes, the strip is able to monitor heart rate, physical activity, temperature, and sleep.
“We can give the athlete a lot of strong and accurate data so they can understand how their body is functioning when they exercise, and for people to investigate after exercise how your body is recovering and if it’s ready to be pushed again,” Monahan said.
The product already has nearly $500,000 in pre-sales on the Indiegogo campaign, which began in late February.
The company is also exploring the use of the device in a broader range of health care applications, and is working with some providers on a pilot program to monitor chronic conditions such as diabetes and heart disease.