Wearables a Strange Fit, Says CEA
SAN JOSE – Wearables are the fastest growing segment in consumer electronics, but they are also the smallest and most fragmented – and are likely to stay that way.
That’s the picture from a recent report by the Consumer Electronics Association presented at the Flash Memory Summit here.The wearable segment has been nearly doubling since it appeared on the CEA radar screen in 2011 at just $240 million in 2011. It is expected to reach nearly $6 billion in 2016, but remains a segment where winning products and companies are hard to pick, according to Brian Markwalter, vice president of technology and standards for the CEA who presented the group’s findings.The segment includes products for nearly every customer type from pets and children to extreme sports enthusiasts and the elderly. Smart watches now represent more than half the revenue in the varied segment, but even here debate rages over how widely the most popular product—the Apple Watch—will be adopted.