Will Apple Build an Entire Car?
PARIS — Whether its creators call it ‘iRod,’ ‘iMove” or ‘iCar,’ Apple has launched a pedal-to-the-metal drive into the automotive industry, while keeping typically mum, according to industry analysts.
“The target is electric vehicles,” Roger Lanctot, associate director of global automotive practice at Strategy Analytics, told EE Times.Opinions among analysts, however, vary, with some comments more nuanced than others.When we asked the analysts to break down why Apple might be viable in the automotive business — what Apple can and cannot contribute to the car industry and why carmakers would even want to work with Apple — they were almost unanimous. The key factors, according to the experts, are electricity, connected cars, on-demand car services and driverless cars. All of these newfangled notions are driving traditional car OEMs to the edge, if not over the edge. This, in turn, creates an automotive opening for tech companies like Apple and Google, who have had no experience building cars.Based on conversations, EE Times has had with a variety of industry experts, here is the outlook.